On Depop, Teens Are Becoming Personal Stylists
Through making personalized style bundles, teens are using the thrifting app to experiment with fashion and start businesses.
Personal stylists have long been helping create the wardrobes and outfits of the fashionable elite — celebrities such as the Kardashians, Lady Gaga, Ryan Gosling, and Nicole Kidman all have personal stylists.
But now, personalized style is available to teens at affordable prices — through their peers, because of the internet.
On the beloved thrifting app Depop, many Gen Zers will create personalized style bundles for customers.
Famous Depop-er Bella McFadden, known as Internet Girl or “iGirl,” played a huge role in popularizing these style bundles. As The New York Times reports, “For $150 plus shipping, [her] fans can name a visual theme or inspiration, send over their body measurements and astrological sign, and receive two to three outfits customized to their specifications, with matching accessories.”
McFadden is famous for the unique style of her bundles — Y2K, goth, vintage, girly, and punk are some aesthetics/themes she is known for. Most of the items she includes are thrift-store finds or her original designs.
Since then, many more people have started selling custom style bundles on Depop. A typical seller’s style bundle will be composed of 1–3 outfits, accessories, and “extras” (typically scrunchies, stickers, candy, or additional small items the seller will include), and cost anywhere from $30 to $100. The bundles are customized based on the buyer’s desired aesthetic, likes, dislikes, and sizes.
Many also like to use social media to give potential buyers and others interested in fashion an in-depth look at their businesses and inspirations. For example, Juliana Jaasma (@julianajaasma on Depop) has a TikTok where she shows her process, gives others tips and explanations, and showcases finished style bundles.
Over the past year, skater, Y2K, and alternative styles have been on the rise. When thinking about fashion, this generation values individuality and sustainability — which can help explain why thrifting has recently become so popular. For buyers, a personalized style bundle enables them to update their wardrobe sustainably and affordably, especially if they wouldn’t know how to start thrifting and finding unique styles on their own.
On the other hand, for sellers, making personalized style bundles can help them gain styling experience while also learning how to run their own businesses. It can even help them break into the fashion industry. McFadden is now a known name in fashion circles, with 629,000 followers on Depop and her own jewelry and accessory line.
In one recent TikTok, Jaasma states “A month ago, I was not really into fashion…When I first started this, I honestly only thought I was going to be doing this for the summer, but it’s definitely something I wanna continue.”