The Rise of Niche Spotify Playlists

Creative, weirdly specific playlists show the unique ways that Gen Z interacts with music — and the Internet as a whole.

Kristin Merrilees
6 min readJun 23, 2020
Photo Credit: Know Your Meme

It used to be that when you wanted to listen to music, you could turn on the radio and listen to the Top 40 pop hits. Or country, or oldies, or rap. Or in more recent years, you could even open up Spotify and listen to one of their playlists, like “Songs to Sing in the Car” or “Modern Soft Pop,” or even “Calming Acoustic.”

But now the music-listening game has completely changed, in that you can now listen to virtually any collection of music you want, no matter how specific. There is now a playlist for when you’re “walking out of a movie theatre and feeling like you’re on top of the world.” Or for “eating cereal on a couch outside in the moonlight.” Or for when you need to “discover your life motto AND WRITE UR ESSAY.” Or for when “[you’re] sitting in a shopping cart in an empty parking lot.” Or for when “the teacher said we could hav [a cooler way of saying “have”] headphones in.”

There are playlists for different colors: yellow, pink, blue, black. Or for different food and drink items: english breakfast tea, cookie dough ice cream, potato waffles and dinosaur nuggets.

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