What on Earth is a Squishmallow?
Behold, the stuffed animal that has taken over the internet.
If you’re at all familiar with the stuffed animal market, then you’ve surely noticed that recently, there’s one brand that people just can’t stop talking about — Squishmallows. Squishmallows are soft, squishy, cuddly animals that come in a variety of different colors and sizes. According to the Squishmallows website, they’ve been around since 2017, but in the last several months they have gained tons of fans, with the Squishmallows Instagram account now up to 220,000 followers.
But with so many different brands of stuffed animals to choose from, what makes Squishmallows so special? And why have they become so popular over the last several months? Well, let’s investigate.
First of all, Squishmallows are objectively a good quality product. They exist in many different colors and types, so there are lots to choose from. The brand is also constantly coming out with new collections, known as Squishmallow “squads” (check out the hashtag #squishmallowsquad on Instagram). Personally, one of my favorite collections is the Fruit Squad, which includes a strawberry, an avocado, a pineapple, and other produce items.
